In business for over 25 years, MCS was chosen as the first webmaster of the successful Urgent Care chain, CityMD, taking them to over 30,000 visits per month in a two year period and No. 1 positions in a variety of keyword categories.
MCS began specializing in Dentistry over ten years ago. Our primary service is ReadOurNews!, providing digital patient outreach, retention and acquisition strategies for Dental practices.
MCS brings its extensive experience working with large health care companies to the Dental world. We have produced communications initiatives for such venerable clients as Pfizer, BASF-Pharma, Bristol-Myers Squibb, American Academy of Physiological Medicine & Dentistry, AIG, KPMG, JPMorgan Chase, American Express and Citigroup.
Clifford S. Yurman is the founder of MCS. He earned an MBA in Finance and Marketing from Columbia Business School in New York where he received the Distinguished Service Award upon graduation. He earned a Bachelor of Science in Economics and Management from the Wharton School at the University of Pennsylvania.
Mr. Yurman began his career in advertising, first as Senior Media Planner at Lintas Worldwide for such clients as Citigroup, Johnson & Johnson, Bayer, Tropicana and Mennen. He later moved to Bates Advertising, serving as Account Executive on the Panasonic Consumer Electronics business.
Mr. Yurman spent five years at CBS. He was Financial Manager for the CBS Television Stations Division and CBS /Sony Music; Editor, Standards and Practices for the CBS Television Network; and Writer/Story Editor for WCBS-TV/New York.
Mr. Yurman founded Media Consulting Services, producing video and commercial work, migrating to health care, then dentistry. He lives in New York City.