In a world where your dental patients are bombarded with messaging, dental practice email marketing is the golden key to unlocking patient loyalty and interest.
For dental practices, tapping into the power of dental practice email marketing is a must-do. Regular email blasts not only keep you connected with your existing patients, they can help attract new ones. Here’s how to do it…
Dental Practice Email Marketing Tip No. 1: Making A List, Checking It Twice…
Ironically, an email address is the one piece of information dental practices often fail to collect — but the foundation of any successful email marketing campaign is, of course, a robust email list. Make sure email addresses are entered into your patient communication system. Remember, the goal is to grow your list organically with individuals genuinely interested in your services.
Dental Practice Email Marketing Tip No. 2: Content That Grabs Their Attention
Content is king in dental practice email marketing. Your emails should offer value to your patients, whether through educational content, interesting news about dental health, tips for maintaining oral hygiene and more. Content can range from links to existing articles that you have “curated” (selected) off the Web, or proprietary content from your own blog.
Dental Practice Email Marketing Tip No. 3: Personalize Your Emails
Personalization can significantly increase the effectiveness of your dental practice email marketing campaign. Using the recipient’s name in the email helps a lot. Personalized emails not only boost open rates but also help in building a stronger relationship with your patients.
Dental Practice Email Marketing Tip No. 4: Leverage Special Offers and Reminders
Emails are a great way to inform your patients about special promotions, discounts, or new services your practice is offering. These little touches show your patients that you care about their well-being beyond the dental chair.
Dental Practice Email Marketing Tip No. 5: Ask For Feedback
Emails provide a great opportunity to ask for feedback that can be used for reviews. [Note: For our practices, email blasts contain a link to a separate survey page that publishes positive reviews to their practice website and social media.]
Dental Practice Email Marketing Tip No. 6: Optimize for Mobile
With the majority of emails now being opened on mobile devices, it’s crucial that your email campaigns are mobile-friendly. Ensure your emails look good and are easy to interact with on a variety of screen sizes. This means using responsive design and keeping your content concise and easy to navigate. Send test emails to see what they look like.
Dental Practice Email Marketing Tip No. 7: Monitor and Adjust
The key to a successful dental practice email campaign is continuous monitoring and adjustment. Use analytics to track open rates, click-through rates, and conversion rates. This data will help you understand what works and what doesn’t, allowing you to refine your strategy for better results over time. Finally, don’t view email blasts as a one-and-done activity — email communications should play a valuable role for the life of your practice.
Email Marketing For Dental Practices: Blastoff!
The email medium offers a direct line to your patients, providing a platform to share valuable information, promote your services, and maintain relationships. By following these steps, your dental practice can harness the power of email to enhance patient engagement, boost retention, and attract new patients.
Want to save time? We offer a range of services to put emails in play without all the work. Contact us to arrange your personalized email campaigns today, and watch your dental practice achieve its brightest smile yet.
